Strategic Advisory · New York

Unlocking the full potential of founders who are building something worth backing

Strategy. Finance. Market intelligence. Capital access. Everything a founder needs to compete at the highest level — delivered by senior advisors, in a single engagement.

"The problem is never the product. It's the clarity of the thinking behind it."

— The most common reason founders don't close their round

Our work

Strategy first.
Everything else follows.

Before a founder walks into a room with investors, they need to answer three questions with complete conviction: who exactly is the customer, how large is the real opportunity, and why is this team the one to capture it. We help founders get there.

01

Market strategy

Customer definition, market sizing, competitive positioning, and go-to-market architecture. We identify who you are really selling to — and how large that opportunity genuinely is.

02

Financial strategy

Revenue architecture, unit economics, scenario planning, and fundraising structure. The financial story that holds up in a room — not just on a slide.

03

Capital strategy

Investor targeting, narrative sharpening, and introduction pathways. We match founders with the right capital partners and help them tell a story worth funding.

Our approach

Senior thinking.
Unusual speed.

Every engagement is led by senior consultants with experience at McKinsey, Bain, BCG, and comparable firms. We combine institutional rigour with an approach that compresses weeks of analysis into days — without sacrificing the depth that serious investors expect.

1

Discovery

A focused conversation where we learn the business, the market, and the ambition.

2

Strategic analysis

We pressure-test the market thesis, customer definition, and competitive positioning before anything is written.

3

Investor-ready outputs

Strategy documents, financial architecture, and investor targeting — built to institutional standards, delivered in days.

4

Preparation

We prepare founders for the conversations that matter — questions, objections, and the moments that decide a raise.

Who we are

A bench of senior advisors,
not a junior team.

A Square Consultancy is built around a curated network of senior consultants from the world's leading strategy firms. Every client engagement is staffed with advisors who have sat across the table from the investors you are trying to reach — and helped businesses like yours get funded.

McKINSEY & CO BAIN & CO BCG

"We do not send junior analysts to your most important meetings. Every person who works on your engagement has done this before, at the highest level."

Built for founders who move fast.

48h

From first conversation to investor-ready strategy

200+

Active investors in our NY and SF networks

Seed→B

Stage range we work across

The right strategy
changes everything.
Let's build yours.